Employer branding value proposition
Of employer branding value proposition (EVP) is the promise you make to current and future employees. If you get to the core, you strike a chord. You may have to dig for it a bit. The same is true for your employer branding value proposition. It is the first step toward a successful employer branding strategy. First you determine what your company stands for. What exactly do you now have to offer the market and is this image unambiguous?
Employer branding plan
Create an employer branding plan. Does your company actually represent the core values set out in the employer value proposition? Does the company even distinguish itself in certain respects from the rest? Both internal and external analyses help you with this and form part of the employer branding plan. Employees within your company can judge this, but the judgement of someone who sees your company from the outside can be just as valuable.
Proper employer branding is very important: both to retain your permanent employees and to enthuse potential employees.
Employer branding model
With a employer branding With this model you place your focus on the qualities that set you apart in the labor market. You clarified your values and your identity during your value proposition and your branding plan. Now it's time to determine your employer branding model. After your analysis, the step to focus on your specific qualities is only a small one. Try to position yourself in the market with what makes you different. This will certainly stand out to candidates in their search for an employer with a suitable role.
Matching candidates with an employer branding strategy
Through the employer branding strategy you find out exactly which candidate you are looking for. Linking specific talent to specific ‘needs’: a match made by strategy. It translates into a personal Candidate Experience and a ‘Word of mouth’ reference for your company.
