The focus here is primarily on employers. After all, the tight labor market creates an "employee market," where the self-employed professional and freelancers increasingly make conscious choices about who they will or will not work for. But as a result, you as a freelancer also have to deal with patterns of expectations. So how do you relate to such a more conscious and explicit CSR policy of your client? What is your role in this?
The new standards for independent professionals
The call for sustainability and CSR is growing ever louder. Clients are using this to profile themselves, but at the same time are also looking for freelancers who share their values regarding responsible business. From reducing your ecological footprint to applying fair rates and ethical labor practices: as a self-employed professional you must adapt to these standards to remain relevant and competitive. That can be done in different ways, such as:
Sustainable practices:
Make it clear, for example, that you have reduced your paper consumption, use energy-efficient equipment and opt for sustainable means of transport. Simple steps such as switching to digital documents and using recycled materials already contribute to a responsible way of working.Ethical practices:
Make sure you apply fair rates and that any subcontractors are paid correctly. By working according to ethical standards you show that you are not only thinking of your own (commercial) interests, but also those of others.Social impact:
Make your volunteer work visible, show what your talent means for local communities. After all, a strong commitment to society also implies a loyal, desirable attitude toward your employer.
Adapt to the new requirements
The above examples, which can help you better connect with potential clients, also give you opportunities to distinguish yourself as an independent professional;
Competitive advantage:Profiling yourself as a sustainable and ethically responsible professional is attractive to employers. They therefore increasingly choose partners who share their CSR values.
Access to new market segments: Companies that put sustainability at the center look for freelancers who support their vision. This opens the door to new markets and offers opportunities to expand your network. By targeting sectors that prioritize sustainability and ethics, you grow your client base and build relationships with like-minded companies and professionals.
Improved reputation:Sustainable and ethical work not only increases the trust of clients, but also strengthens your reputation. Satisfied clients will recommend you, which can lead to new and long-term collaborations. By consistently performing reliably and ethically, you build a name that distinguishes you from others in the market.
Preparing for the more sustainable market
The focus on sustainability and corporate social responsibility (CSR) is not only for employers, but also for employees. It therefore presents both challenges and opportunities for freelancers. By positioning yourself as a sustainable professional, you can differentiate yourself and enter new market segments. This also strengthens your reputation and can lead to long-term collaborations.
Looking for an assignment or a client that matches your (sustainable and ethical) standards and values? Circle8 is happy to help you on your way!Contact us via our special web page: https://www.circle8.nl/contact
