In her new role she will take on a key position in strengthening the group's brand strategy and international visibility. With an impressive track record in marketing and communications roles within both corporates and scale-ups, including Boston Consulting Group (BCG), ABN AMRO, SparkOptimus, SimpledCard and MyWheels, Van Maasakkers brings deep expertise in brand positioning, marketing transformation and strategic partnerships. Her work on, among other things, sports sponsorship projects and digital transitions makes her a powerful addition to the Circle8 leadership team.
As CMO, Cécile will be responsible for the further development of the Circle8 brand in Europe, with a focus on the Benelux and DACH region. Her appointment underscores Circle8's ambition to anchor the brand more firmly as a strategic player in the market.
From Maas fields: “Circle8 has a unique profile: almost 40 years of experience, strong growth dynamics and a team bursting with energy. The potential is enormous. I see it as my mission to make this strength visible, both in our proposition and in our marketing approach. With my background in transformations and my passion for brand experience, from digital to sports sponsorship, I want to build a brand that stands for partnership, innovation and future-oriented craftsmanship. Our collaboration with the Aston Martin Aramco F1 Team® provides a powerful accelerator in that regard. As a big Formula 1 fan I see plenty of opportunities to strategically leverage this partnership proposition and position the Circle8 brand on the highest podium.”
About Circle8 Group
Circle8 Group connects IT professionals with clients in a fast, scalable and sustainable way. With almost four decades of expertise and a personal approach, Circle8 helps organizations move forward in their digital transformation. The group is active in the Netherlands, Belgium, Germany and Switzerland, and grows on the basis of partnership, innovation and quality.
